This package is for brands who are ready to level up. It includes everything from Tier 1: Basic, and builds on it with strategic insights to help you better understand your audience, outshine your competitors, and turn traffic into paying customers. You’ll walk away with data-driven direction, compelling messaging, and a game plan to grow.
Includes Everything in Tier 1: The Basic package
- Website performance insights
- Visitor behavior and engagement metrics
- Traffic sources and keyword breakdowns
Customer Deep Dive
Understand exactly who you’re selling to and how to reach them.
- Customer Profiles: Age, interests, behaviors, pain points, and buying motivations
- Search & Click Behavior: What they’re searching for, clicking on, and purchasing
- Online Habits: Where they spend time online (social platforms, forums, websites)
Competitor Breakdown
Know your competition so you can rise above them.
- Audit of 3–5 Top Competitors: A look at their branding, messaging, offers, and marketing
- Strategic Breakdown: What’s working for them, what’s not, and what you can do better
- Opportunity Gaps: Specific angles or audiences your competitors aren’t targeting
Market & Industry Insights
Keep your finger on the pulse of what’s happening in your space.
- Trend Analysis: What’s gaining traction in your industry and where demand is heading
- Consumer Behavior Shifts: Data on how your target market is changing
- Strategic Positioning: Where your brand fits in the evolving landscape
Brand Positioning Strategy
Clarify what makes you different and how to communicate it.
- Unique Value Proposition (UVP): What sets you apart from everyone else
- Tone of Voice & Messaging Pillars: How your brand should sound and communicate
- Clear Brand Messaging: Consistent, compelling language you can use everywhere
Ad Messaging Guide
Get plug-and-play copy that speaks directly to your audience.
- Ready-to-Use Copy: Headlines, hooks, offers, and emotional CTAs
- Psychology-Driven Messaging: Emotion-led copy that inspires clicks and conversions
- Positioning Across Platforms: Tailored variations based on where your ads show up
Platform & Strategy Recommendations
Know where to focus your efforts—and how to do it right.
- Platform Recommendations: Which channels are best (and why)
- Organic vs Paid Strategy: A balanced breakdown to help you grow smart
- Tailored Content Ideas: Specific post and campaign ideas for each platform
Next Steps & Quick Wins
Take fast action with a plan you can implement today.
- Immediate Action Checklist: What to do now to move the needle
- Easy Growth Ideas: Simple, proven ways to grow without extra spend
- Long-Term Strategy: Scalable plans for sustainable brand growth